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Facebook & Instagram

Meta Ads

Creative-led offers that fill your pipeline with qualified homeowners.

Overview

Meta Ads built to book jobs.

We run Facebook and Instagram campaigns that generate demand before a homeowner is searching. For home services, Meta ads work best for higher-consideration projects (solar, roofing, HVAC replacement, water filtration, fencing) where creative, offer, and follow-up turn a scroller into a booked estimate. We pair ad creative with a CRM follow-up sequence so no lead goes cold.

What's included

Everything in our Meta Ads system.

Creative-led campaigns

Scroll-stopping image and video creative built around real offers, not stock photos and generic copy.

Homeowner & geo targeting

Audiences layered by homeownership, property type, household income, and your exact service radius.

Lead-form & landing page funnels

We choose between native lead forms and custom landing pages based on what converts for your trade.

Instant lead routing

Every form submission pushes into your CRM and triggers AI follow-up in under 60 seconds.

Lead-quality scoring

We score and filter leads so your team spends time on homeowners who can actually book.

Retargeting & nurture

Re-engage site visitors and past leads with seasonal offers and reminders that pull them back to book.

Process

How we roll out Meta Ads.

01

Offer

We engineer an offer and angle that resonates with homeowners in your market, not a generic promo.

02

Creative

Ad creative and copy produced for your trade, tested across audiences to find what books jobs.

03

Launch

Campaigns go live with lead routing into your CRM and instant AI follow-up turned on.

04

Optimize

Weekly creative testing, audience refinement, and budget shifts toward the ads that book estimates.

$68
Typical cost per booked estimate
38%
Average appointment show rate
7.2×
Pipeline-to-spend ratio
Meta Ads FAQ

Straight answers.

Meta is best for considered, project-based work like solar, roofing, HVAC replacement, fencing, and water filtration. For true emergencies, Google search and LSA convert faster, we'll recommend the right mix.

See what Meta Ads could do for your business.

On the call we audit your current setup and map out the exact Meta Ads system your business needs to turn more inbound demand into booked jobs.

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From $297/mo
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