Home/Services/Google Ads
Search & LSA

Google Ads

High-intent search campaigns tuned to your service area and margin.

Overview

Google Ads built to book jobs.

We build and manage Google Ads and Local Services Ads engineered for home service companies. Every campaign is structured around the keywords your future customers type when their AC dies, a pipe bursts, or a roof leaks, then tuned to your average ticket, service radius, and technician capacity so every click is measured against booked jobs, not impressions.

What's included

Everything in our Google Ads system.

Search & call-only campaigns

Keyword structures built around high-intent emergency and replacement searches in your exact service area.

Local Services Ads (Google Guaranteed)

We set up and optimize LSA so you show up at the top with a Google-backed badge and pay per lead, not click.

Service-area & geo targeting

Zip-code and radius targeting mapped to your technician routes so you never pay for jobs you can't service.

Bid & budget calibration

Bids tuned to your cost-per-booked-job target, not a generic CPL. We scale budgets only when unit economics hold.

Conversion & call tracking

Every call and form is tracked back to the keyword and campaign that produced it, in one live dashboard.

Negative keyword hygiene

Weekly pruning of wasted spend on jobs you don't do, searches that don't convert, and competitor tire-kickers.

Process

How we roll out Google Ads.

01

Audit

We review your account, search terms, and call data to find wasted spend and the keywords that actually book jobs.

02

Restructure

Campaigns rebuilt around service type, intent, and geography, with conversion tracking wired end to end.

03

Launch

Ads go live with call-only and search campaigns, LSA where eligible, and budgets calibrated to your capacity.

04

Optimize

Weekly tuning of bids, negatives, and ad copy against cost per booked job, not vanity clicks.

-62%
Typical cost-per-job reduction
7-14 days
To first qualified calls
3.8×
Average return on ad spend
Google Ads FAQ

Straight answers.

Most home service operators start with $1,500 to $4,000/month per service area. We calibrate your exact budget during your strategy session based on average ticket size, competition, and technician capacity.

See what Google Ads could do for your business.

On the call we audit your current setup and map out the exact Google Ads system your business needs to turn more inbound demand into booked jobs.

Book Your Free Strategy Call
From $297/mo
Book your free strategy call
Book