Lead generation built for solar installers, qualified homeowners, booked appointments, and a pipeline that survives cancellations.
Solar is a high-ticket, education-heavy sale, which means lead quality matters more than lead volume. A pile of cheap, unqualified leads burns your setters and closers and tanks your cost per install. We build solar marketing systems that target qualified homeowners, the right roof, the right utility, the right motivation, and follow up relentlessly until they're booked on your calendar. We layer Meta Ads for awareness and lead capture, a lead-quality scoring model in your CRM, and a multi-touch nurture sequence that recovers the leads who don't book on the first call. The result is a pipeline of booked appointments with real intent, not a list of people who clicked a form and ghosted.
Cheap leads that don't own a home, don't have a qualifying roof, or aren't actually interested burn your sales team's time.
Solar appointments no-show or cancel constantly. Without nurture, booked appointments evaporate before the rep ever knocks.
From first click to signed contract can take weeks. Most leads go cold in that window without a follow-up system.
Tax credits, net metering, and local incentives vary by state and utility, messaging that ignores this loses trust.
Homeowners are skeptical of solar sales. Without reviews and proof, even qualified leads won't book.
Leads who don't book on the first call are usually written off, but they're often your best future installs.
Creative-led Meta campaigns targeting homeowners with qualifying roof and utility criteria, not blanket zip-code blasts.
A scoring model in your CRM that flags high-intent leads so your setters and closers work the best opportunities first.
A 14-touch SMS, email, and voice sequence that recovers leads who don't book on the first call and keeps them warm.
Ad copy and funnels built around the tax credits, net metering, and local incentives that actually move your market.
Automated review generation and case-study proof placed where skeptical homeowners decide whether to book.
Every lead tied to source, qualified score, and booked appointment, so you scale what installs, not what clicks.
We define your ideal homeowner, roof, utility, motivation, and build targeting and lead scoring around it.
Meta Ads, a conversion-first landing funnel, and a 14-touch nurture sequence go live with CRM and calendar wired in.
Leads are scored on intent and routed to setters and closers in priority order, with nurture running in the background.
We tune creative, targeting, and follow-up timing against cost per booked appointment and install rate, not raw leads.
Case studies tied to the exact keywords and cities we targeted, not generic averages.
Built a lead-quality scoring model in the CRM, launched Meta ads to homeowners with qualifying roof and utility criteria, and automated a 14-touch follow-up sequence. New territory launched profitably in under 30 days.
Layered incentive-aware messaging around Arizona's net metering and tax credits, paired with automated review generation. Show rates climbed as skeptical homeowners saw local proof before booking.
Deployed a multi-touch nurture sequence that recovered leads who didn't book on the first call. Recovered appointments now account for nearly a third of installs without additional ad spend.
Marketing for plumbing contractors: capture emergency calls, win the map pack, and keep your calendar full of booked jobs.
Marketing for electrical contractors: win the map pack, capture emergency calls, and keep your calendar full of high-ticket work.
Marketing for landscaping contractors: fill the season, win recurring maintenance, and build a pipeline that survives the off-season.
Marketing systems built for HVAC contractors: fill the off-season, win emergency calls, and keep technicians routed.
Marketing for roofing contractors, capture storm demand, win repair calls, and build a steady pipeline beyond the next hailstorm.
High-intent search campaigns tuned to your service area and margin.
Creative-led offers that fill your pipeline with qualified homeowners.
Google Business Profile, map pack, and localized content that ranks.
Full-funnel systems that turn strangers into booked appointments.
Custom pipelines, lead tagging, and multi-touch nurture built for your ops.
SMS + email + voice AI that speaks to every lead in 60 seconds.
On the call we audit your current setup and map out the exact solar marketing system your business needs to turn more inbound demand into booked jobs.
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